Fiver seo skill test

 1. The Google My Business is a free service for commercial businesses.

1. True
2. False

2. Link building offers all of these advantages except________.

1. Improving search engine rankings and credibility
2. Enhancing brand awareness
3. Increasing web traffic
4. Generating content automatically

3. Which of the following statements is NOT true?

1. Duplicate content affects SEO rankings
2. Page titles are the most important on-page element after content
3. The quality of the images uploaded on the website affects the SEO rankings
4. The website domain has no effect on the SEO rankings

4. What do you use to search for exact phrases in Google?

1. Hyphen (-)
2. Asterisk (*)
3. Quotation Marks (“)
4. Exclamation Point (!)

5. True or false:

A 500 is an internal server error.

1. True
2. False

6. Which of the following actions carry a Google penalty?

1. Having a robot write your text
2. Hiding text for additional keywords in the same color font as your site’s background
3. Using link farms and paid links to create a network of inbound links to your site
4. All of the above

7. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.

1. True
2. False

8. Which of these are tools used in the auditing process?

1. Google Search Console
2. Screaming Frog
3. Moz
4. All of the above

9. Which of the following statements about RSS is/are correct?

1. It is a form of XML.
2. It stands for Really Simple Syndication.
3. Its main goal is to display static information.
4. All of the above.

10. Which of the following are requirements in a robots.txt file?

1. *Disallow: [URL string not to be crawled]
2. Allow: [URL string to be crawled]
3. Sitemap: {sitemap URL]
4. *User-agent: [user-agent name]

11. Which of the following is a white hat SEO technique?

1. Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
2. Filling your pages with keywords, whether relevant to the page content or not.
3. Adding keyword-rich meta titles.
4. None of the above.

12. What is the most common fix for duplicate content?

1. Redirects
2. Migrating CMS platforms
3. Canonicals
4. There is no fix

13. Where are you able to submit a sitemap to Google for indexing purposes?

1. Google Search Console
2. Moz
3. HTML
4. Directly in search results

14. Which of the following are important components of technical SEO?

1. CPC
2. CRM
3. Usability
4. User testing

15. An HTML sitemap provides a list of internal links on a website accessible to users.

1. False
2. True

16. The best way to track performance for technical SEO is metadata.

1. True
2. False

17. Which of the following does Google use to display the characters of a page’s meta title?

1. Pixel width
2. Meta title character count
3. None of the above
4. 
   

18. Where does the “mobile friendliness” test live?

1. Google
2. Moz
3. Screaming Frog
4. SEMRush

19. What type of sitemap is the most important for SEO?

1. Mobile
2. XML
3. HTML
4. Image

20. What happens during Google’s indexation process?

1. Webpage data is saved in Google’s database for easy retrieval and ranking.
2. Information is gathered from other search engines.
3. Documents that Google has received are sorted .
4. Meaningful results are generated based upon the user’s search term.
5. 
   

21. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

1. Shows the percentage of users who entered the website and then went on to visit additional pages.
2. Shows the percentage of users who entered the website and then left without viewing any other page.
3. Shows the percentage of users who decided to go back to the source from which they found your site.
4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

22. Which of the following statements is correct with regard to the images on a page?

1. Images cannot be crawled by the search engines
2. Important keywords related to the image should also be placed in the ALT text
3. Images should always be kept close to the top of a webpage
4. Image maps should be used while including the images

23. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

1. Yahoo Search Term Suggestion Tool
2. Alexa
3. Google Traffic Estimator
4. Google Trends
5. WordTracker

24. Which of the following activities could be looked down upon by Google per their quality guidelines?

1. Using automated website submission software
2. Loading pages with irrelevant links
3. Registering misspellings of well-known websites
4. All of the above

or

1. Intentionally adding keywords to the TITLE tags and ALT attributes

25. What is Keyword Density?

1. The total percentage of times a keyword appears on a web page compared to the total number of words on the page
2. The total number of keywords appear on the title of the content uploaded on the webpage
3. The name for the main word or phrase to be mentioned on a content
4. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

26. What is usually the most impactful landing page for an inbound link to link to on a site?

1. The sitemap
2. The contact page
3. The home page
4. The page you’d like to improve rankings for

27. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?

1. Coating
2. Foisting
3. Slighting
4. Cloating

28. The following robots.txt meta tag directs the search engine bots:

<META NAME=”robots” CONTENT=”noindex,nofollow”>

1. Not to index the homepage and not to follow the links in the page
2. Not to index the page and not to follow the links in the page
3. To index the page and not to follow the links in the page
4. Not to index the page but to follow the links in the page

29. All major search engines are case sensitive.

1. True
2. False

30. What does the 302 server response code signify?

1. The page has been permanently removed
2. The method a visitor is using to access the file is not allowed
3. The page has temporarily moved
4. The request is too big to process

31. If a website sells links, what actions does Google recommend to avoid being penalized?

1. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
2. Only Paid text links to nonprofit websites should be accepted
3. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
4. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

32. What is Anchor Text?

1. 1.It is the main body of text on a particular web page.
2. It is the text within the left or top panel of a web page.
3. It is the visible text that is hyper linked to another page.
4. It is the most prominent text on the page that the search engines use to assign a title to the page.

33. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

1. The frequency with which the content of the website is updated.
2. The number of pages containing information relevant to the site’s purpose.
3. The number of inbound natural links related to the site’s theme or keywords.
4. All of the above.

34. Which of the following statements regarding website content is correct?

1. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
2. Linking to a page inconsistently does not affect the way Google views the page/s.
3. Placeholders for pages which do not have content are never viewed as duplicate content by Google
4. None of the above

35. How are sitemaps important for the search engine optimization process?

1. Sitemaps help the search engine editorial staff manually review a website.
2. The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
3. Sitemaps help the Googlebot see the full scope of pages on a from the website.
4. None of the above.

36. Cloaking is a black hat SEO technique that involves:

1. Increasing the keyword density on the web pages
2. Hiding the keywords within the webpage
3. Offering a different set of web pages to the search engines
4. 
   
5. Creating multiple pages and hiding them from the website visitors

37. Which of the following statements about search engine optimization techniques is/are correct?

1. Making a keyword bold does not influence the way that the search engine looks at the keyword
2. Websites with deep linking are looked at favorably by search engines
3. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
4. All of the above

38. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

1. Red hat techniques
2. Silver hat techniques
3. Grey hat techniques
4. Shady hat techniques

39. Which of the following statements about Google Sitemap is/ are correct?

1. Repeated submission of the Sitemap to Google could be penalized
2. 
   
3. You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
4. The Sitemap acceptable to Google follows an XML format
5. All of the above

40. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

1. True
2. False

41. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

1. Trafficjacking
2. Hijacking
3. Blackjacking
4. Pagejacking

42. Are RSS/Atom feeds returned in Google’s search results?

1. Yes
2. No
3. 
   

43. Which of the following website design guidelines have been recommended by Google?

1. Having a clear hierarchy and text links
2. Every page should be reachable from at least one static text link
3. If the site map is larger than 100 or so links, you should break the site map into separate pages
4. All of the above

44. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

1. The FAQ page for www.reddit.com
2. Google’s FAQ page
3. Pages about “help” within www.reddit.com
4. The request page for re-indexing of www.reddit.com

45. The process of acquiring links from other websites to your own is known as:

1. Link sharing
2. Link building
3. Content marketing
4. Hyperlinks

46. What authorizes payments for e-businesses and online retailers?

1. Payment gateway
2. Authorization code
3. Merchant account
4. None of the above

47. What is usually the most impactful landing page for an inbound links to link to on a site?

1. The sitemap
2. The contact page
3. The homepage
4. The page you’d like to improve rankings for

48. A friendly URL is:

1. The URL with cryptic text ad a lot of numbers
2. Short, with recognizable text
3. Short, with recognizable text and relevant keywords

49. Why are long-tail searches closer to resulting in purchasing items?

1. Because they already have a precise idea of what the user is looking for
2. Because long-tail searches are popular
3. Because they are easier to compete

50. Google prefers lengthy content over content that contains approximately______

1. 1500 words
2. 3000 words
3. 500 words

51. What is the highest Google page rank a web page can have?

1. 10
2. 1000
3. 100

52. What is the format for sitemaps recommended the most by the search engine and SEOS?

1. txt file
2. 
   
3. RSS
4. XML (Extensible Markup Language)

53. A Hallway Page is used to:

1. Attract visitors from the search engine straight onto the Hallway Page
2. Organize the Doorway Pages
3. Help people navigate to Doorway Pages
4. Enable search engine bots to index the Doorway Pages

54. What does SERP stand for?

1. Search Entry Rating Procedure
2. Search Engine Result Page
3. Standard Enlisting Rank Protocol

55. If you want to create friendly URL, which character should you use to separate words in such URL?

1. Hyphen (-)
2. Underscore (_)
3. Space (%20%)
4. 
   

56. What is the number used to signify an URL redirect?

1. 404
2. 301
3. 401

57. Indexing of websites on the internet for the use of search engines is done by ______

1. Algorithms
2. Spiders
3. Quality Raters

58. What does SEM stand for?

1. Self Employed Marketers
2. Standard Elimination
3. Search Engine Marketing

59. What term best denotes the content of a website that spiders can understand and index easily?

1. readable content
2. quality content
3. indexable content

60. What is the approximate length of a title tag will be considered by most search engines?

1. 120 characters
2. 40 characters
3. 65 characters

61. Keyword research helps you:

1. Determine the keyword density on your website
2. Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
3. Find out how to use keywords in the content

62. Which of these are not phases in the keyword in the keyword research?

1. Identifying keywords and exploring their competitiveness
2. Using the keyword research tool to get keyword ideas and removing the generic keywords
3. Using the keyword research tool to discover broken links and error pages

63. Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website

1. The title tag is too short
2. Pages built in Frames or I-frames
3. Search forms

64. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?

1. Leverage branding
2. White hat SEO
3. Black hat SEO

65. The long-tail on search demand curve accounts for roughly _____ of search traffic.

1. 70%
2. 50%
3. 10%

66. What is referred to as a “hook” in link building

1. the element of a content that makes a potential linker interested in your content
2. the code used to embed a link on someone’s website
3. the part of an URL that contains a keyword

67. Which of these is not a metric used in link building?

1. domain authority
2. number of links
3. number of advertisements

68. The Meta Robots tag should be placed in which part of an HTML file?

1. the head area
2. the main body
3. the footer r bottom of the page

69. The Nofollow attribute:

1. does not count as a vote of approval but passes on link juice
2. does not pass on link juice but counts as a vote of approval
3. does not pass on link juice and does not count as a vote of approval

70. The canonical tag is used to inform search engines:

1. which URL to count as authoritative when dealing with several URLs leading to the same page
2. which pages is the homepage of a website
3. which pages should not show up in SERPs

71. The reason why you should avoid hosting free articles or content that is common on the web?

1. because you will not gain new traffic
2. because you could be penalized by Google for duplicate content
3. because they might be controversial

72. Suppose you want a page to pass on value but not to be indexed, which tag would you use?

meta robots = “no index, no follow”

1. meta robots = “no index, follow”
2. meta robots = “index, no follow”

73. What is the difference between page authority and domain authority?

1. one is maintained by Google and the other by Yahoo!
2. one is maintained by Google and the other by Moz
3. Both are maintained by Moz, one ranks a page and the other ranks the whole domain

74. Which of the following is not a necessarily a black hat tactic?

1. link exchanges
2. buying links
3. hidden text

75. Google webmaster tools can help you with:

1. determining missing or duplicate meta description or title tag
2. providing keyword ideas
3. monitoring competitors

76. What order represents the structure of leveraging branding?

1. Brand Name? Primary Keyword? Secondary Keyword
2. Primary Keyword?Brand Name? Secondary Keyword
3. Primary Keyword? Secondary Keyword? Brand Name

77. What does the “no archive” tag instruct a spider?

1. it tells not to index a certain page
2. it instructs a spider not a save a cache copy
3. it instructs a spider not to follow a certain page

78. What is the best practice for using java keeping search engines in mind?

1. Spiders cannot read java so it should not be used
2. Java can use but t is best to accompany it with relevant HTML text
3. Java content is preferred by Google

79. What does the “No Snippet” tag tell a search engine?

1. it tells a search engine not to display a description with the page’s title and URL
2. 
   
3. it tells the search engine to overlook any keywords on a page
4. it tells a search engine to ignore the images on a page

80. What does RSS stand for?

1. Rich site summary
2. Real simple syndication
3. Both (a) and (b)
4. None of the above

81. Google is more inclined towards keywords found:

1. in the middle of title tags
2. at the ending of title tags
3. in the beginning of title bags

82. Which type of link carries the most value or preference for a webmaster or SEO?

• Manual outreach link
• Natural editorial links
• Self Promotional links

83. When planning a link building strategy, which of the following cannot be thought of as assets?

1. data
2. money
3. contents

84. If someone wants to get more deep-linking for the website, what type of links are they asking for?

1. Links that are gotten from influential websites
2. Links that point to particular pages well inside their site structure
3. Links that point to the brand information of your website

85. Domain authority is a metric maintained by?

1. Google
2. Moz
3. Bing

86. Followerwonk is a tool that allows you to_______:

1. search internet data for other websites like yours
2. follow competitor’s keyword searches
3. search the bios of Twitter users

87. What does search engine saturation mean?

1. the amount of websites competing for a particular keyword
2. the limit of a search engine’s indexing capacity
3. the amount of pages of a website indexed by a search engine

88. What does anchor text mean?

1. The largest body of text on a page
2. 
   
3. the visible text which is hyperlinked to another page
4. the prominent part of the title tag

89. What does broken link building tactic include?

1. Finding broken links on web sites and notifying the webmasters
2. Fixing internal links on one’s website
3. Hosting redirects from broken links on our own website.

90. The first Panda update (also known as “farmer”) targeted which type of websites in specific?

1. Social media pages
2. Blogs about SEO techniques
3. Content farms/Link farms

91. What is Ego-Bai link building?

1. building content that boosts the self-esteem of users
2. inserting popular celebrity keywords into title tags
3. using content that flatter or interests the webmaster you are looking to get links from

92. Should responsive design be favored over websites with separate versions for mobiles and computers?

1. it does not make a difference
2. no. Separate versions are better
3. Google prefers websites with responsive design

93. How do sitemaps help a website with search engines?

1. Google and Yahoo! Give higher rankings to websites with better sitemaps
2. they help users understand a website better
3. search engine spiders can reach more pages on a website because of sitemaps

94. MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in:

1. link building
2. URL structuring
3. Keyword research tools

95. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:

1. Optimization of images, keyword density, and friendly URLs,
2. 
   
3. Optimization of images, reducing server response time, browser cashing and avoiding redirects
4. Optimization of images, optimization of videos and monitoring statistics

96. Which of these activities is not recommended when it comes to acquiring backlinks for your website?

1. Publish guest articles on fashion blogs
2. Promote your website by taking part in fashion forums online
3. Purchase 1000 links from a website

97. What is meta description?

1. A short description of your web page that lets a search engine know what the page is about
2. A place to put the keyword for a page
3. A description of your company that is displayed above the title tag

98. Which of the following actions could get you banned by Google?

1. Hiding text on the webpage
2. Stuffing keywords on the webpage
3. Linking to sites banned by Google
4. None of the above

99. What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

1. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
2. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
3. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
4. None of the above

100. While grading your website, Google gives credit to outbound links pointing to authority websites?

1. True
2. False

101. State whether true or false. The Yahoo Directory listing is a free service for commercial sites.

1. True
2. False

102. An HTML sitemap provides a list of internal links on a website accessible to users.

1. True
2. False

103. Which of the following facts about Alexa are correct?

1. Alexa provides free data on relative website visitor traffic
2. Alexa and Quantcast provide information on visitor household incomes
3. Alexa is biased towards US based traffic
4. Quantcast only tracks people who have installed the Quantcast toolbar

104. Which of the following statements about Google’s technical and quality guidelines are true?

1. It is advantageous if your web server supports the If-Modified-Since HTTP header
2. If using dynamic pages, it helps to keep the parameters short and the number of them few
3. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
4. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

105. Which of the following does Google uses to display characters of a web page’s Title Tag?

1. Pixel Width
2. Title Tag Character count
3. None of the above

106. If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

1. It will open up the Google help pages applicable to www.expertrating.com
2. It will find pages about help within www.expertrating.com
3. It will only find page titles about help within www.expertrating.com
4. 
   
5. It will direct you to the request page for re-indexing of www.expertrating.com

107. Which of the following can be termed as good keyword selection and placement strategies?

1. Targeting synonyms of the main keyword
2. Targeting the highest searched keywords only
3. Copying competitor keywords
4. optimizing five or more keywords per page

108. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?

1. Spreading
2. Dilating
3. RSD (real time synonym detection)
4. Stemming
5. Branching

109. What is the function of “indexes” part of the Google search engine?

1. It helps to generate meaningful results based upon the user’s search term

110. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

1. Shows the percentage of users who entered the website and then went on to visit additional pages.
2. Shows the percentage of users who entered the website and then left without viewing any other page.
3. Shows the percentage of users who decided to go back to the source from which they found your site.
4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

or

1. By letting you know the percentage of users who entered the website and then left without viewing any other page

111. Google gives priority to themed inbound links

1. True
2. False

112. Which of the following is an ethical SEO Technique?

1. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
2. 
   
3. Filling your pages with keywords, whether relevant to the page content or not
4. Creating a page which serves a different content to the search engine bots and different to human users
5. None of the above

113. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?

1. Barrier words
2. Non-indexable words
3. Slow words
4. Stop words

114. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

1. Waves
2. Flux
3. Shuffling
4. Swaying

115. __________ uses crawls and directories to generate relevant results

1. Crawler-based Search Engines
2. Human-Powered Directories
3. Hybrid Search Engines
4. Meta Search Engines

116. Cloaking is a controversial SEO technique. What does it involve?

1. Increasing the keyword density on the web pages
2. Offering a different set of web pages to the search engines
3. Hiding the keywords within the webpage
4. Creating multiple pages and hiding them from the website visitors

117. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?

1. Yes
2. No

118. Which of the following statements about FFA pages are true?

1. They are greatly beneficial to SEO
2. They are also called link farms
3. They are paid listings
4. They contain numerous inbound links

119. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

1. Clustering
2. 
   
3. Normalizing
4. Sifting
5. Combing

120. Which of the following factors have an impact on the Google PageRank?

1. The total number of inbound links to a page of a web site
2. The text used to describe the inbound link to a page of a web site
3. The subject matter of the site providing the inbound link to a page of a web site
4. The number of outbound links on the page that contains the inbound link to a page of a web site

121. Which of the following statements is correct with regard to the description meta tag?

1. It should be about 50 characters in length
2. The description should not contain the keywords
3. If the meta description is not included, the search engines will use the meta keywords for information
4. Google uses the meta description to generate the search engine results pages

122. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

1. keyword stuffing
2. keyword density
3. keyword research

123. What do you use to search for exact phrases in Google?

1. Hyphen (-)
2. Asterisk (*)
3. Quotation Marks (“)
4. Exclamation Point (!)

124. Are RSS/Atom feeds returned in Google’s search results?

1. Yes
2. No

125. An HTML sitemap provides a list of internal links on a website accessible to users.

1. True
2. False

126. What is Anchor Text?

1. It is the main body of text on a particular web page
2. It is the text within the left or top panel of a web page
3. It is the visible text that is hyper linked to another page
4. It is the most prominent text on the page that the search engines use to assign a title to the page

127. All major search engines are case sensitive.

1. True
2. False

128. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

1. Yahoo Search Term Suggestion Tool
2. Alexa
3. Google Traffic Estimator
4. Google Trends

129. Which of the following statements is correct with regard to the images on a page?

1. Images cannot be crawled by the search engines
2. Important keywords related to the image should also be placed in the ALT text
3. Images should always be kept close to the top of a webpage
4. Image maps should be used while including the images

130. Which of the following is a white hat SEO technique?

1. Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
2. Filling your pages with keywords, whether relevant to the page content or not.
3. Adding keyword-rich meta titles.
4. None of the above.

131. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

1. The FAQ page for www.reddit.com
2. Google’s FAQ page
3. Pages about “help” within www.reddit.com
4. The request page for re-indexing of www.reddit.com

132. What type of sitemap is the most important for SEO?

1. Mobile
2. XML
3. HTML
4. Image

133. What is the most common fix for duplicate content?

1. Redirects
2. Migrating CMS platforms
3. Canonicals
4. There is no fix

134. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

1. Red hat techniques
2. Silver hat techniques
3. Grey hat techniques
4. Shady hat techniques

135. The best way to track performance for technical SEO is metadata.

1. True
2. False

136. A 500 is an internal server error

1. True
2. False

137. Which of the following statements about search engine optimization techniques is/are correct?

1. Making a keyword bold does not influence the way that the search engine looks at the keyword
2. Websites with deep linking are looked at favorably by search engines
3. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
4. All of the above

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138. What happens during Google’s indexation process?

1. Wage data is saved in Google’s database for easy retrieval and ranking.
2. Information is gathered from other search engines.
3. Documents that Google has received are sorted .
4. Meaningful results are generated based upon the user’s search term.

139. While optimizing your website, it is importent to generate the right type of traffic. how does bounce rate help inform this ?

1. Shows the percentage of users who entered the website and then went on to visit additional pages.
2. Shows the percentage of users who entered the website and then left without viewing any other page.
3. Shows the percentage of users who decided to go back to the source from which they found your site.
4. Shows the percentage of users who left your website within ten seconds of viewing the first page.

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140. Link building offers all of these advantages except ________.

1. Improving search engine rankings and credibility
2. Enhancing brand awareness
3. Increasing web traffic
4. Generating content automatically

141: If you enter “site:www.yelp.com” “roofers”- What are you telling google to do?

1. You’re telling google to exclude mentions of roofers
2. You’re telling google to exclude mentions of roofers on Yelp
3. You’re telling google to crawl Yelp and find all mentions of roofers related phrases
4. You’re telling google to index Yelp with roofers in it

Answer is: 3

142: You cannot over optimize your website.

1. Yes
2. No

Answer is: 1

143: What is the meaning of BERT?

1. Bidirectional Encoder Representations from Transformers
2. Background Encoder Redirected from Transformers
3. Bidirectional Equivalent Rate technique
4. Benefit Encoder Representations from Transformers
5. None of above

Answer is: 1

144: What is the best image file for SEO?

1. Affordable-optometrist-baltimore-md.jpg
2. Affordable_optometrist_baltimore _md.jpg
3. 55- Baltimore-optometrist.jpg
4. None of above

Answer is: 1

145: How do you stop content from showing up in the search results?

1. Add a no show function
2. Silo the page until it stops showing
3. Edit the meta description
4. Add a “ noindex “ tag

Answer is: 4

146: Why it is bad idea from SEO perspective to host free articles and write ups that are very common on the internet?

1. Because they will not lead to fresh traffic
2. Because you could be penalize by search engine for using duplicate contents
3. Because you will not get the benefits of proper keyword targeting
4. Because people could true up claiming copyright infringement
5. All of the above

Answer is: 5

147. What’s the page size limit for Googlebolt crawlers?

1. 100 GB
2. 200 GB
3. 500 Gb
4. Unlimited

Answer is: 4

148. How do you verify an ownership of a GSC?

1. Upload an HTML file provided by Search Console
2. Upload an XML file provided by Search Console
3. Add a specific code between the <head> section of your homepage
4. Both 1 and 3
5. You own it as soon as you get it

Answer is: 4

149. Will the search change if I type a word in all caps or lowercase letters?

1. Yes
2. No

Answer is: 2

150. If your website penalized by Google, what should you do?

1. Revise thin and inadequate content of your site
2. Wait for Google to recrawl
3. Contact Google support
4. Contact Google Webmaster

Answer is: 1

151. TF-IDF means:

1. Trust frequency-inverse Data Frequency
2. Term Flow-implied Document Frequency
3. Term frequency- inverse Document Frequency
4. Technical frequency- inverse Document Frequency
5. None of above

Answer is: 3

152. Which image format is best support by browsers?

1. JPEG
2. GIF
3. PNG
4. All of above

Answer is: 4

153. How would you minimize duplicate content/thin content risks on your site with pagination?

1. rel=”pagination”
2. rel=”prevpage/nextpage”
3. rel=”prev/next”
4. rel=”canonical”

Answer is: 4

154. The sitemap should be included in the robots.txt file so it can be crawled and indexed by search engine bots.

1. Ture
2. False

Answer is: 1

155. Who created the term “Domain Authority”

1. Google
2. Yahoo
3. Bing
4. Moz

Answer is: 4

156. What does EAT mean?

1. Equal-Algorithm-Technology
2. Expertise-Authority-Trust
3. Expert- Authority-Technology
4. Embedded-Authority-Trust

Answer is: 2

157. When should you file a reinclusion request to Google?

1. After you’ve optimized your website
2. After you’ve Changed your domain and IP address of your site
3. After you’ve corrected your black hat SEO practices
4. After you’ve corrected your white hat SEO practices

Answer is: 3

158. All these tools find backlinks except:

1. Semrush
2. Ahrefs
3. Moz
4. Analytics

Answer is: 4

159. More user use desktops to search rather than mobiles

1. True
2. False

Answer is: 2

160. If 100 peoples do a search on Google and 40 of them click on the 3rd result, what is the CTR of the third result?

1. Less than 40%CTR
2. More than 40%CTR
3. More than 30%

Answer is: 2

161. What is the search Algorithm?

1. A formula to determine where the search result rank
2. A coding formula that creates and designs websites
3. A formula that helps you design a website
4. A formula that helps Ads rank

Answer is: 1

162. A custom 404 page is useful, but what should you avoid?

1. Allowing your 404 pages to be crawled and indexed by search engines
2. Adding a 643 Redirect
3. Finding inconsistent 404 pages on your website
4. All of above

Answer is: 4

163. When should you use the hreflang attribute?

1. When your website only has one language
2. When your website is targeted for having a different language
3. When you’ve just created your website and you want Google to reassess it
4. When your website has content targeting a specific local community

Answer is: 2

164. What are long tail keywords?

1. Search phrases that contain one long word
2. phrases that contain two or fewer words
3. Very specific containing three or more words
4. It’s almost non-existent in SEO practice

Answer is: 3

165. What is an ethical strategy?

1. Automatically generating content
2. Optimizing title and meta tags for user intent
3. Duplicating content on several pages
4. Stuffing keywords into your titles

Answer is: 2

166. CTR stands for:

1. Click-Through-Research
2. Click-Through-Rate
3. Click-Transfer-Ratio
4. Click-Target-Rate

Answer is: 2

167. When should you use the rel=nofollow tag?

1. On links that you don’t trust
2. On links that you trust

Answer is: 1

168. What is the term for placing keywords in a page to increase keyword density?

1. Keyword placing
2. Keyword stuffing
3. Keyword hijacking
4. None of above

Answer is: 2

169. PBN means:

1. Performance based navigation
2. Private blog network
3. Private business network
4. Procedure based network
5. Personal blog network

Answer is: 2

170. What links carries the most value on page?

1. The footer links
2. The navigational links
3. Anchor text links
4. The link in the main body

Answer is: 4

171. What does NAP stand for?

1. Network access provider
2. Name address phone
3. Network analysis planning
4. Name authority place
5. None of above

Answer is: 2

172. Are password protected pages indexed by Google?

1. Yes
2. No

Answer is: 2

173. What are keyword cannibalization?

1. When a keyword loses power and eats another keyword to take its ranking
2. When you have multiple pages on your site competing against each other for the same keyword
3. When a keyword loses power due to overlinking
4. When you incorrectly silo your webpages and the keyword stop linking

Answer is: 2

174. What is the Fred update?

1. Penalized websites that had bad quality backlinks
2. Part of the panda update to ensure quality content
3. Penalized websites for having ads and affiliate links
4. Penalized websites for having duplicate content and affiliate links

Answer is: 3

175. What does the 301 response status code mean?

1. Remodified
2. Moved permanently
3. Moved temporarily
4. Permanently Deleted
5. Involuntary admission

Answer is: 2

176. Choose the proper type of schema:

1. Local
2. Recipe
3. Event
4. Article
5. All of above

Answer is: 5

177. What is the appropriate keyword density?

1. 1-2%
2. 2-3%
3. 3-4%
4. 6-7%
5. More than 8%

Answer is: 3

178. How would you increase the DA of the website?

1. Obtaining high quality backlinks
2. Optimize page loading speed
3. Creating new content relevant to your website’s theme
4. All of above

Answer is: 4

179. What happens when a site has a responsive web design?

1. The site will respond and adapt its content to the specific need of each user
2. The site creates dynamic changes to the HTML appearance to fit the screen size and orientation of a user’s device
3. The site determines the HTML for the user-agent and sends different sizes for optimal viewing
4. The site provides search engines with different HTML for the user-agent

Answer is: 2

180. Which is the hreflang tag for English in Australia?

1. Hreflang=”en-aus”
2. Hreflang=”en-au”
3. Hreflang=”en-al”
4. Hreflang=”en-oc”
5. None of above

Answer is: 2

181. The Google My Business is a free service for commercial businesses.

• True
• False

182. Link building offers all of these advantages except               .

• Improving search engine rankings and credibility
• Enhancing brand awareness
• Increasing web traffic
• Generating content automatically

183. Which of the following statements is NOT true?

• Duplicate content affects SEO rankings
• Page titles are the most important on-page element after content
• The quality of the images uploaded on the website affects the SEO rankings
• The website domain has no effect on the SEO rankings

184. What do you use to search for exact phrases in Google?

• Hyphen (-)
• Asterisk (*)
• Quotation Marks (“)
• Exclamation Point (!)

185. True or false:

A 500 is an internal server error.

• True
• False

186. Which of the following actions carry a Google penalty?

• Having a robot write your text
• Hiding text for additional keywords in the same color font as your site’s background
• Using link farms and paid links to create a network of inbound links to your site
• All of the above

187. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.

• True
• False

188. Which of these are tools used in the auditing process?

• Google Search Console
• Screaming Frog
• Moz
• All of the above

189. Which of the following statements about RSS is/are correct?

• It is a form of XML.
• It stands for Really Simple Syndication.
• Its main goal is to display static Information.
• All of the

190. Which of the following are requirements in a robots.txt file?

• *Disallow: [URL string not to be crawled]
• Allow: [URL string to be crawled]
• Sitemap: [sitemap URL]
• *User-agent: [user-agent name]

191. Which of the following is a white hat SEO technique?

• Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
• Filling your pages with keywords, whether relevant to the page content or not.
• Adding keyword-rich meta Titles.
• None of the Above.
  

192. What is the most common fix for duplicate content?

• Redirects
• Migrating CMS platforms
• Canonicals
• There is no fix

193. Where are you able to submit a sitemap to Google for indexing purposes?

• Google Search Console
• Moz
• HTML
• Directly in search results

194. Which of the following are important components of technical SEO?

• CPC
• CRM
• Usability
• User testing

195. An HTML sitemap provides a list of internal links on a website accessible to users.

• True
• False

196. The best way to track performance for technical SEO is metadata.

• True
• False

197. Which of the following does Google use to display the characters of a page’s meta title?

• Pixel width
• Meta title character count
• None of the above

198. Where does the “mobile friendliness” test live?

• Google
• Moz
• Screaming Frog
• SEMRush

199. What type of sitemap is the most important for SEO?

• Mobile
• XML
• HTML
• Image

200. What happens during Google’s indexation process?

• Webpage data is saved in Google’s database for easy retrieval and ranking.
• Information is gathered from other search engines.
• Documents that Google has received are sorted.
• Meaningful results are generated based upon the user’s search term.

201. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

• Shows the percentage of users who entered the website and then went on to visit additional pages.
• Shows the percentage of users who entered the website and then left without viewing any other page.
• Shows the percentage of users who decided to go back to the source from which they found your site.
• Shows the percentage of users who left your website within ten seconds of viewing the first page.

202. Which of the following statements is correct with regard to the images on a page?

• Images cannot be crawled by the search engines
• Important keywords related to the image should also be placed in the ALT text
• Images should always be kept close to the top of a webpage
• Image maps should be used while including the images

203. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

• Yahoo Search Term Suggestion Tool
• Alexa
• Google Traffic Estimator
• Google Trends
• WordTracker

204. Which of the following activities could be looked down upon by Google per their quality guidelines?

• Using automated website submission software
• Loading pages with irrelevant links
• Registering misspellings of well-known websites
• All of the above

205. What is Keyword Density?

• The total percentage of times a keyword appears on a web page compared to the total number of words on the page
• The total number of keywords appear on the title of the content uploaded on the webpage
• The name for the main word or phrase to be mentioned on a content
• The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

26. What is usually the most impactful landing page for an inbound link to link to on a site?

• The sitemap
• The contact page
• The home page
• The page you’d like to improve rankings for

207. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?

• Coating
• Foisting
• Slighting
• Cloaking

208. The following robots.txt meta tag directs the search engine bots:

<META NAME=”robots” CONTENT=”noindex,nofollow”>

• Not to index the homepage and not to follow the links in the page
• Not to index the page and not to follow the links in the page
• To index the page and not to follow the links in the page
• Not to index the page but to follow the links in the page

209. All major search engines are case sensitive.

• True
• False

210. What does the 302 server response code signify?

• The page has been permanently removed
• The method a visitor is using to access the file is not allowed
• The page has temporarily moved
• The request is too big to process

211. If a website sells links, what actions does Google recommend to avoid being penalized?

• The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
• Only Paid text links to nonprofit websites should be accepted
• Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
• Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

212. What is Anchor Text?

• It is the main body of text on a particular web page
• It is the text within the left or top panel of a web page
• It is the visible text that is hyper linked to another page
• It is the most prominent text on the page that the search engines use to assign a title to the page

213. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

• The frequency with which the content of the website is updated.
• The number of pages containing information relevant to the site’s purpose.
• The number of inbound natural links related to the site’s theme or keywords
• All of the above

214. Which of the following statements regarding website content is correct?

• If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
• Linking to a page inconsistently does not affect the way Google views the page/s.
• Placeholders for pages which do not have content are never viewed as duplicate content by Google
• None of the above

215.    How are sitemaps important for the search engine optimization process?

• Sitemaps help the search engine editorial staff manually review a website.
• The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemap.
• Sitemaps help the Googlebot see the full scope of pages on a from the website.
• None of the

216. Cloaking is a black hat SEO technique that involves:

• Increasing the keyword density on the web pages
• Hiding the keywords within the webpage
• Offering a different set of web pages to the search engines
• Creating multiple pages and hiding them from the website visitors

217. Which of the following statements about search engine optimization techniques is/are correct?

• Making a keyword bold does not influence the way that the search engine looks at the keyword.
• Websites with deep linking are looked at favorably by search engines
• Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
• All of the above

218. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

• Red hat techniques
• Silver hat techniques
• Grey hat techniques
• Shady hat techniques

219. Which of the following statements about Google Sitemap is/ are correct?

• Repeated submission of the Sitemap to Google could be penalized
• You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
• The Sitemap acceptable to Google follows an XML format
• All of the above

220. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

• True
• False

221. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

• Trafficjacking
• Hijacking
• Blackjacking
• Pagejacking

222. Are RSS/Atom feeds returned in Google’s search results?

• Yes
• No

223. Which of the following website design guidelines have been recommended by Google?

• Having a clear hierarchy and text links
• Every page should be reachable from at least one static text link
• If the site map is larger than 100 or so links, you should break the site map into separate pages
• All of the above

224. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?

• The FAQ page for reddit.com
• Google’s FAQ page
• Pages about “help” within reddit.com
• The request page for re-indexing of reddit.com

225. The process of acquiring links from other websites to your own is known as:

• Link sharing
• Link building
• Content marketing
• Hyperlinks

226. What authorizes payments for e-businesses and online retailers?

• Payment gateway
• Authorization code
• Merchant account
• None of the above

227. Why are long-tail searches closer to results in purchasing items?

1. Because they already have a precise idea of what the user is looking for.
2. Because long-tail searches are popular.
3. Because they are easier to complete.

228. What is indexing?

1. Google know what you are thinking and pages appear in them at the Once you posted a page to social media it will appear in search engine results.
2. Once the search engine has been presented with a new accessible page it will be indicated into the Search Engine Results Pages (SERPs).
3. once a new page appears in 10 directories it will rank.
4. moment you think of them

229. Which of the following examples are considered by Google as “auto- generated” content?

1. Text translated by an automated tool without human review or curation before publishing.
2. Text generated from scrapping Atom/RSS feeds or search result
3. Text generated by the website’s content management system
4. Text generated using automated synonymizing or obduction technique.

230. Which of the following statement is correct with regards to using JavaScript within web pages?

1. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search
2. Search Engine cannot read JavaScript
3. It is a good idea to shift the JavaScript into a separate file.
4. Most of the search engines are unable to read links within JavaScript code.
5. Both B&C.

231. Which of the following statement about FFA pages are true?

1. They are greatly beneficial to SEO
2. They are also called links Farms
3. They are Paid Listings.
4. They contain numerous inbound Links.

232. There is no such thing as “Over-optimization” in SEO?

1. True
2. False

233. Which of the following patented the concept of “TrustRank” As a Methodology for Ranking Web Sites & Pages?

1. Yahoo!
2. Google
3. Bing
4. Duck Duck GO
5. Both A & B

234. What is CTR?

1. Clicked Times Rate
2. Click Through Rate
3. Clicked Times Ratio
4. Click Through Ratio

235. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?

1. Because they will not lead to fresh traffic.
2. Because you could be penalized by search engine for using duplicate contents.
   
3. Because you will get the benefits of proper keyword targeting.
4. Because people could turn up claiming copyright infringement.
5. All of the above.

236. Google updates their algorithm using Trust Flow & Citation Flow.

1. TRUE
2. FALSE

237. What does it mean if nothing appears while searching for a domain?

1. Maybe the site is banned by search engine
2. The site has no index tags
3. Blocked by robots.txt
4. Any of the above.

238. Google Search Console is similar to Google Analytics in functionality

1. TRUE
2. FALSE

239. In most cases, Statics Pages are more SEO friendly than the dynamic pages?

1. TRUE
2. FALSE

240. What was the name given to Google’s built-in AI technology portion of its algorithm?

1. Skynet
2. Ava
3. RankBrain
4. HAL

241. Why are site maps important for search engine optimization process?

1. Sitemaps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement.
2. Google gives credit to the website having site maps. The Googlebot looks for the keyword or title “site map” on the home page of a website.
3. Site maps help the search engine spider pick up more pages from the website.
4. None of the above

242. Which image format is supported by most browsers?

1. JPEG
2. GIF
3. PNG
4. All of the above

243. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 1 people choose one particular link. The link then has a        click through rate.

1. Less than 30%
2. 30 percent
3. More than 30%

244. How may signals have Google previously insinuated make up their algorithmic rules?

1. 10+
2. 50+
3. 100+
4. 200+
5. 250+

245. What are google algorithms in SEO terms?

1. Google’s formula for indexing and ranking sites in the SERP.
2. A coding that helps design a website
3. A formula for how to design a website
4. The page rank of a website

246. Google have a tool in the search that allows you to specify links they should ignore in terms of backlink value. What is the tool called?

1. Disallow
2. Disavow
3. Disconnect
4. Request Crawl

247. What is the best way to structure your website from an SEO point of view?

1. Parent and child pages grouped together on the same topic (the silo / Christmas tree formation)
2. Keeping all the pages off the root domain
3. Putting all your pages in a folder called “knowledgebase”
4. Making sure every page on your website has a link from the menu
5. It depends in the type of your website

248. You can tag outbound links from your site as the following:

1. No Follow
2. Sponsered
3. User Generated Content
4. All of the above

249. Which of the following statement about search engine optimization techniques is/are correct?

1. Making a keyword bold does not influence the way that the search engine looks at the keyword.
2. Website with deep linking are considered favorable to search engines.
3. Search engine robots follow the first link they find to any particular page and do not follow additional links to the page.
4. All of the above.

250. The best way to track performance for Technical SEO of metadata.

1. TRUE
2. FALSE

251.   How do you recover from a manual link penalty?

1. Remove all the links to your site with a Domain Authority of 50 or lower, and wait.
2. Remove all links that so not appear to be editorially given, and then wait.
3. Clean up links from web directories, articles directories, countries were you don’t do business and where you have much rich anchor text, and then wait.
4. Remove or disavow all links that do not appear to be editorially given, and file a reconsideration request.

252. What does the Vary: User Agent HTTPS Header do?

1. It tells web servers that users more about what a user needs
2. It tells users that a site’s content varies from time to time.
3. It tells ISPs to not cache a site’s content.
4. It tells caching server that a site’s content varies by user agent.

253. What is the rel-“canonical’ tag used for?

i) To point users to the master page.
ii) To help search engine identify the master page and resolve duplicate content issues-Answer
iii) To help search engines and users with 301 redirect.
iv) B & C.

254. Which file gives instructions to search bots?

i) robots.txt-Answer
ii) sitemap.html
iii) spider.txt
iv) crawlers.xml
v) None of the above

254. What is mousetrapping?

i) How Google tracks the movements of a mouse on a webpage
ii) A website technique that closely monitors the pages that users visit
iii) A web browser technique to make the visitor’s mouse follow the links on a website
iv) A web browser trick designed mousetrap a visitor on a website-Answer

255. How would you minimize duplicate content/thin content risks when implementing filters and sort orders for products on your website?

i) rel=“pagination”
ii) rel=“prevpage/nextpage”
iii) rel=“prev/next”
iv) rel=“canonical”-Answer

256. Website use static pages because they are more SEO friendly than dynamic pages

i) True-Answer
ii) False

257. Google gives recognition for outbound links to high authority websites

i) True-Answer
ii) False
iii) Nobody knows

258. What does it mean by Search Engine Saturation?

i) All search results are the same
ii) How many of your webpages are indexed properly by Google-Answer
iii) All the search results minus your search results
iv) The keyword phrase is too competitive

259. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served the users?

i) Coating
ii) Foisting
iii) Sighting
iv) Cloaking-Answer

260. What directives are required in your robots.txt file?

I) Disallow
II) Allow
III) Sitemap
IV) User agent
V) All of the above-Answer

261. What is the role of Vary: User Agent HTTP Header?

i) It gives more information to web servers about user intent-Answer
ii) It informs Users before a site’s content changes
iii) It varies depending on the user-agent
iv) It informs caching servers that the appearance of the site’s content varies by user-agent

262. Are RSS/Atom feed returned in Google’s search results?

I) Yes
II) No-Answer

263. If 100 people do a search on Google and 40 of then click on the 3rd result, what is the CTR of the third results?

i) Less than 40% CTR
ii) More than 40% CTR
iii) More than 30% CTR-Answer

264. Which of the following statements is NOT true?

i) Duplicate content affects SEO rankings.
ii) Page titles are the most important on-page element after content
iii) The quality of the images uploaded on the website affects the SEO rankings.
iv) The website domain has no effect on the SEO rankings-Answer

265. Google’s algorithm is known to have how many signals?

i) 50+
ii) 100+
iii) 150+
iv) 200+-Answer
v) 250+

266. A web server is:

i) A server that can either accept or deny your request to publish your website
ii) Google’s help bot that will scan a website before it will be shown on SERPs
iii) A computer software that displays web pages to users at request-Answer
iv) None of the above.

267. Should you use internal linking?

i) No, it will be seen as spam
ii) Yes, you’re indicating to search engines that the destination page is a page that should be recognized-Answer
iii) Yes, internal linking is an important aspect to lead users to other websites
iv) Yes, putting more than 100 internal links per page is a must

268. How do you update Google about your revised page?

i) Ping Google
ii) Submit the page URL to Google to index-Answer
iii) Share it on all social media accounts
iv) Submit the page URL on Google Search

269. Which search position should receive the highest CTR?

i) 1st-Answer
ii) 1st and 2nd
iii) 3rd
iv) None of the above as CTR doesn’t exist

270. When speaking about local citations, NAP stands for

i) What does NAP stand for?
ii) Network Access Provider
iii) Name Address Phone-Answer
iv) Network Analysis Planning
v) Name Authority Place

271. What does it mean if your Robots.txt shows this feature

User-agent-Googlebot
Disallow”/?
User-agent-Scooter
Disallow”””
i) Google and Scooter can crawl your entire site
ii) Google and Scooter can NOT crawl entire site
iii) Google is not allowed to crawl your dynamically generated pages, Scooter Disallowed to crawl all your pages-Answer
iv) Scooter is not allowed to crawl your dynamically generated pages and Google is allowed to crawl all your pages

272. How do you check on Google if your site is indexed?

i) Index:operator
ii) Site:operator-Answer
iii) Check:operator
iv) None of the above

273. What are natural links?

i) They are authoritative links
ii) They are from non-profit organizations
iii) They are organically made-Answer
iv) They are from high ranking domains

274. Which of the following is a Google ranking factor?

i) Ad spend
ii) Page Speed-Answer
iii) Company Identity
iv) Footer menu

275. YMYL means:

i) Your Money Your Life-Answer
ii) You Must Yield Loopholes
iii) Your Monthly Yahoo Listing
iv) None of the above

276. Rich snippets improve SEO, help pages rank and increases CTR.

i) True-Answer
ii) False

276. How do you optimize to maximize CTR?

i) CTR can’t be influenced
ii) Your title tag and meta descriptions-Answer
iii) CTR doesn’t affect SEO at all
iv) Interlink amongst your CTR to maximize exposure

277. How do you fix duplicate content?

i) 302 redirect
ii) 301 redirect
iii) Canonical tag-Answer
iv) Deleting duplicate content

278. How do you stop content from showing up in the search results?

i) Add a no show function
ii) Silo the page until is stop showing
iii) Edit the meta description
iv) Add a “noindex” tag-Answer

279. What is the meaning of BERT?

i) Bidirectional Encoder Representations from Transformers-Answer
ii) Background Encoder Redirected form Transformers
iii) Bidirectional Equivalent Rate Technique
iv) Benefit Encoder Representations from Transformers
v) None of the above

280. Should you use responsive designs instead of having separate sites for computers and mobiles?

i) There is no difference
iii) Separate versions are better for users
iv) Websites that have responsive design are most preferred by Google-Answer

281. Which would be the most effective way of organizing a website with over 1 million pages

i) Organize the website into sections and then group them by related categories
ii) Create Dynamic Title Tags
iii) Create a dynamic sitemap that updates based on the URL
iv) Create Dynamic Meta Descriptions
v) All above-Answer

282. What does EAT mean?

i) Equal-Algorithm-Technology
ii) Expertise-Authority-Trust-Answer
iii) Expert-Authority-Technology
iv) Embedded-Authority-Trust

283. Which file gives crawlers permission to crawl and access your site?

i) robots.txt-Answer
ii) keywords.txt
iii) crawler.txt
iv) backlink.txt
v) backlink.txt

284. The URLs you want blocked are occasionally referenced by robots.txt. What is the better alternative against This?

i) “noindex” tag-Answer
ii) “nofollow” tag
iii) Htaccess
iv) None of the above

285. Search engines generate no results for a searched domain. What does this mean?
i) The domain does not exist

ii) The site has been banned by search engines
iii) Spiders are blocked by robots.txt
iv) Any of the above-Answers

286. What programs are designed to crawl websites?

i) Robots
ii) Spiders
iii) Crawlers
iv) Bots
v) All of the above-Answer

287. What is requested for robots.txt to fully function?

i) You must name the file robots.txt
ii) It won’t work properly unless its placed in the root directory
iii) A & B
iv) It must be accessible on your website
v) All of the above-Answer

288. What makes an effective alt text?

i) It explains every detail about the image in paragraphs so nothing is missed
ii) Putting enough semantically related keywords to help your rank on Google
iii) It should not contain more than five words
iv) A brief description of the image in one or two sentences for the visually impaired and Google-Answer

289. What’s the best way to structure your website?

i) Make sure all your relevant pages are accessible from the menu
ii) Use the silo/Christmas tree formation for pages with the same topic
iii) Make sure none of your pages are on the root domain
iv) Use a hierarchy navigation system
v) Depends on your website-Answer

290. Outbound links gain no authority from image links.

I) True
II) False-Answer

291. Internal linking is only useful for SEO purposes.

i) True-Answer
ii) False

292. You should never internally link your blog articles throughout your site. Google will lower your rankings.

i) True
ii) False-Answer

293. What is it called when Google shows the same results for related keywords?

i) Morphing
ii) Changing
iii) Adapting
iv) Steamming-Answer
v) Trenching

294. Which of the following are important for On-Page SEO?

i) Title Tag
ii) Meta Description
iii) URL
iv) All of the above-Answer

295. What is the cloaking technique?

i) Hiding certain pages from search engines
ii) Cloaking keywords so only search engines can find them
iii) Showing users one set of pages while showing search engines another-Answer
iv) Creating duplicate content and hiding them from visitors

296. The difference between SEO and SEM is:

i) SEO relies on organic/natural strategies for search rankings, while SEO relies on Search marketing
ii) SEO improves appearance and visibility depending on number of clicks on ads, while SEO relies on organic searches for rankings
iii) SEO improves the visibility of a website with organic views, while SEM improves visibility using ads
iv) SEO improves traffic using ads, while SEM relies on organic search strategies for rankings
v) A & C-Answer

297. The Google Penguin Update addresses what issue?

i) Penalizing sites with too many spammy links-Answer
ii) Penalizing sites with less than 3% keywords density
iii) Penalizing sites without ON-Page SEO
iv) Penalizing sites without backlinks

298. What is the most important heading tag on a page?

i) They all carry the same weight
ii) The heading tag highest on the page
iii) The heading tag-Answer

299. The sitemap should be included in the robots.txt file so it can be crawled and indexed by search engine bots.

i) True-Answer
ii) False

300. Long-tail keywords result in high purchases because.

i) It’s closer to what users are looking for-Answer
ii) More users search the terms
iii) It drives volume and traffic to products

301. The possum update affected businesses that didn’t show up on search results.

i) True-Answer
ii) False

302. When should you file a reinclusion request to Google?

i) After you’ve optimized your website
ii) After you’ve changed your domain and IP address of your site
iii) After you’ve corrected your black hat SEO practices-Answer
iv) After you’ve corrected your white hat SEO practices

303. PA, DA, and PR are abbreviated forms of:

i) Page Authority, domain Acronym, Page Rate
ii) Personal Authority, Domain Authority, Page Rank
iii) Page Authority, Domain Authority, Page Rank-Answer
iv) None of the above

304. How do you search exact phrases on Google?

i) Brackets
ii) Asterisk
iii) Quotation marks-Answer
iv) Hyphens

305. What happens when a site has a responsive web design?

i) The site will respond and adapt its content to the specific needs of each user
ii) The site creates dynamic change to the HTML appearance to fit the screen size and orientation of a user’s device-Answer
iii) The site determines the HTML for the user-agent and sends different sizes for optimal viewing
iv) The site provides search engines with different HTML for the user-agent

306. A search engine is:

i) A link farm where businesses can submit their website links
ii) A software program that generates results based on the information that it was given-Answer
iii) A government interface to track all your information
iv) The internet

307. Will the search change if I type a word in all caps or lowercase letters/

i) Yes
ii) No-Answer

308. Which is and example of Greyhat SEO?

i) Siloing your site
ii) Blogger outreach
iii) Creating blog posts-Answer
iv) Duplicating content

309. What is an example of a doorway page.

i) A page specifically targeted towards door installation related keywords.
ii) A page with lots of interlinked backlinks.
iii) A page with 2 or more backlinks
iv) A page or multiple pages created to rank for the same or similar keyword phrase that’s closely related-Answer

310. What is the appropriate keyword density?

i) 1-2%-Answer
ii) 2-3%
iii) 3-4%
iv) 6-7%
v) More than 8%

311. Embedded reviews on your website will automatically be shown on search results from review snippets.

i) True
ii) False-Answer

312. Advantages to HTTPS://:

i) Results in better ranking
ii) It indicates Security and Trust which would result in better conversion rates
iii) Most browsers won’t even open unsecure pages
iv) Users are more confident in entering their personal details
v) All of the above-Answer

313. Your YouTube videos have a chance to rank on Google using timestamps.

i) True-Answer
ii) False

314. It costs money to create a Google My Business account?

i) Yes
ii) No-Answer

315. What are practices of white hat SEO?

i) Creating duplicate content on a subdomain
ii) Adding as many relevant keywords to your title and meta descriptions
iii) Optimizing your website for mobile devices
iv) All of the above-Answer

316. How is keyword density used to optimize on-page SEO?

i) Naturally including keywords to make a page relevant to a user’s query will help improve your rank on SERPs-Answer
ii) If you put enough keywords on a page, it will help your rank on search results
iii) Having at least 15 of the main keyword per page will help increase your page rank
iv) Keyword density doesn’t matter to Google anymore

317. “What does the follow robots.txt directive tell search engine robots?

<META NAME=””robots””
CONTENT=””noindex,nofollow””>”
i) Tells the bots not to index or follow the home page
ii) Tells the bots not to index or follow the links on the page-Answer
iii) Tells the bots not to index or follow the current page they are on
iv) Tells the bots not to index or follow any content on the page

318. What tool allows you to specify which links Google should ignore in the case of backlink value?

i) Disallow
ii) Disavow-Answer
iii) Disconnect
iv) Uncrawl

319. What is true about SEO techniques?

i) Bolded keywords do not influence search engine results
ii) Search engines tend to favor deep linking-Answer
iii) Improving accessibility across your website will increase organic traffic
iv) All of the above

320. Your position on search results can be affected by bounce rate.

i) True-Answer
ii) False

321) If you have a page at www.example.compage1. Which of the following robots.txt directives prevents search spiders from crawling the URL?
Ans: b) Disallow:/ c) Disallow:/page1 c) Both B & C

322) In internal linking important
Ans: Yes, absolutely, you are given the option of directly informing search engines what the destination page is about, and this is a recognized signal by them.

323) Google will sow favoritism to sites with a privacy policy and ToC
Ans: True

324) When implementing pagination for products on your site, which of these would you leverage to minimize duplicate content/thin content risks?
Ans: Rel=”prevnext+nofollow”

325) Google looks down upon paid links for enhancing ranking. If a websites sells links, what action/s does Google recommend to avoid being penalized?
Ans: Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

326) How do you tell Google your page has been updated?
Ans: Submit the URL in search console

327) When do you use the rel=”canonical” tag?
Ans: To help resolve potential duplicate content problems.

328) Which of those is not a metric used in the link building?
Ans: a) domain authority b) Number of links c) Number of advertisements(Ans) 4) None of above

329) What is Googles preferred method of configuring a mobile site?
Ans: a) Google prefers that mobile websites are configured using responsive web design b) Google prefers that mobile websites are configured using retina web design

330) There is no such thing as “Over-optimization” in SEO
Ans: False

331) What is indexing?
Ans: Once the search engines have been presented with a new accessible page it will be inducted into the search engine results pages (SERPs).

332) What do you call the filename that tells the search engines whether they can access and therefore crawl parts of your site?
Ans: Robots.txt

333) Which of the following are examples of agents?
Ans:  Search engine spiders

334) What is duplicate content?
Ans: When one page has the exact same content as another.

335) Contextually linking your blog content to other internal posts is known to lower your Google rankings
Ans: False

336) What happens during Googles indexation process?
Ans: Webpage data is saved in Googles database for easy retrieval and ranking.

337) When implementing different filters or sort orders for products on your site, which of these should you leverage to minimize duplicate content/thin content risks?
Ans: Rel=”canonical”

338) What is the name given to a program designed to crawl websites?
Ans: a) spiders b) robots c) crawlers d) All of above

339) If you enter the query “help site:www.reddit.com” into Googles search bar , what results will appear?
Ans: Pages about “help” within www.reddit.com

340) Where on a website is the most common place to apply a “rel=nofollow” attribute?
Ans: Blog comment links

341) When considering HTTP vs HTTPS pages on a site, its good to have a mix both.
Ans: False

342) Google scores internal and external links differently-
Ans: True

343) How can Meta Description tags help with the practice of search engine optimization?
Ans: They serve as the copy that will entice searchers to click on your listing

344) What is keyword density?
Ans: The total percentage of times a keyword appears on a web page compared to the total number of words on the page

345) What does YmYL stand for?
Ans: Your Money your life

346) What do you use to search for exact phrases in google?
Ans: Quotation Marks (‘)

347) Which of the following links is likely to pass the most value from a single page?
Ans: A navigational link contained in the header

348) What is an alt text for images?
Ans : It provides a text alternative to an image for the visually impaired but also helps google interpret it too.

349) How to optimize a website with millions of pages?
Ans:  a) Special attention need to be given to following section for those kind of websites b) Creating dynamic meta tag c) Dynamic XML sitemap d) Strong internal structure for navigation e) A,B, C & D.

350) Why are long tail searches closer to resulting in purchasing items
Ans:  Because they already have a precise idea of what the user is looking for.

351) What type of sitemap is the most important for SEO?
Ans: XML

352) Which of the following are requirements in a robots.txt file?
Ans: User-agent: user-agent name)

353) You can use rich results test tool to validate structured data code. True or false?
Ans: True

354) Which of the following actions carry a Google penalty?
Ans: a) having a robot write your text b) hiding text for additional keywords in the same color font as your sites background c) Using link farms and paid links to create a network of inbound links to your site d) all of above (Ans)

355) What aspects of a hyperlink are not important for SEO?
Ans: The anchor text especially the keyword on it.

356) What is the illegal act called in which a age is copied by unauthorized parties in order to filter traffic off to another site?
Ans: Pagejacking

357) The Google My Business is a free service for commercial businesses.

• True
•  False

358) Link building offers all of these advantages except________.

•  Improving search engine rankings and credibility
•  Enhancing brand awareness
•  Increasing web traffic
• Generating content automatically

359)Which of the following statements is NOT true?

•  Duplicate content affects SEO rankings
•  Page titles are the most important on-page element after content
• The quality of the images uploaded on the website affects the SEO rankings
•  The website domain has no effect on the SEO rankings

360) What do you use to search for exact phrases in Google?

•  Hyphen (-)
•  Asterisk (*)
• Quotation Marks (")
•  Exclamation Point (!)

361) True or false:

A 500 is an internal server error.

• True
•  False

362) Which of the following actions carry a Google penalty?

•  Having a robot write your text
• Hiding text for additional keywords in the same color font as your site’s background
•  Using link farms and paid links to create a network of inbound links to your site
•  All of the above

363) When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.

• True
•  False

364) Which of these are tools used in the auditing process?

•  Google Search Console
•  Screaming Frog
•  Moz
• All of the above

365) Which of the following statements about RSS is/are correct?

• It is a form of XML.
• It stands for Really Simple Syndication.
•  Its main goal is to display static information.
•  All of the above.

366) Which of the following are requirements in a robots.txt file?

•  *Disallow: [URL string not to be crawled]
•  Allow: [URL string to be crawled]
• Sitemap: [sitemap URL]
•  *User-agent: [user-agent name]

367) Which of the following is a white hat SEO technique?

•  Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
•  Filling your pages with keywords, whether relevant to the page content or not.
• Adding keyword-rich meta titles.
•  None of the above.

368) What is the most common fix for duplicate content?

• Redirects
•  Migrating CMS platforms
• Canonicals
•  There is no fix

369) Where are you able to submit a sitemap to Google for indexing purposes?

• Google Search Console
•  Moz
•  HTML
•  Directly in search results

370) Which of the following are important components of technical SEO?

•  CPC
•  CRM
• Usability
•  User testing

371) An HTML sitemap provides a list of internal links on a website accessible to users.

• True
•  False

372) The best way to track performance for technical SEO is metadata.

• True
•  False

373) Which of the following does Google use to display the characters of a page's meta title?

•  Pixel width
• Meta title character count
•  None of the above

374) Where does the "mobile friendliness" test live?

• Google
•  Moz
•  Screaming Frog
•  SEMRush

375) What type of sitemap is the most important for SEO?

•  Mobile
• XML
•  HTML
•  Image

376) What happens during Google’s indexation process?

• Webpage data is saved in Google’s database for easy retrieval and ranking.
•  Information is gathered from other search engines.
•  Documents that Google has received are sorted .
•  Meaningful results are generated based upon the user's search term.

377) While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?

•  Shows the percentage of users who entered the website and then went on to visit additional pages.
•  Shows the percentage of users who entered the website and then left without viewing any other page.
•  Shows the percentage of users who decided to go back to the source from which they found your site.
• Shows the percentage of users who left your website within ten seconds of viewing the first page.

378) Which of the following statements is correct with regard to the images on a page?

•  Images cannot be crawled by the search engines
• Important keywords related to the image should also be placed in the ALT text
•  Images should always be kept close to the top of a webpage
•  Image maps should be used while including the images

379) Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?

•  Yahoo Search Term Suggestion Tool
•  Alexa
•  Google Traffic Estimator
• Google Trends
•  WordTracker

380) Which of the following activities could be looked down upon by Google per their quality guidelines?

•  Using automated website submission software
•  Loading pages with irrelevant links
•  Registering misspellings of well-known websites
• All of the above

381) What is Keyword Density?

• The total percentage of times a keyword appears on a web page compared to the total number of words on the page
•  The total number of keywords appear on the title of the content uploaded on the webpage
•  The name for the main word or phrase to be mentioned on a content
•  The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

382) What is usually the most impactful landing page for an inbound link to link to on a site?

•  The sitemap
•  The contact page
• The home page
•  The page you’d like to improve rankings for

383) Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?

• Coating
•  Foisting
•  Slighting
•  Cloaking

384) The following robots.txt meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

•  Not to index the homepage and not to follow the links in the page
• Not to index the page and not to follow the links in the page
•  To index the page and not to follow the links in the page
•  Not to index the page but to follow the links in the page

385) All major search engines are case sensitive.

•  True
• False

386) What does the 302 server response code signify?

1. The page has been permanently removed
2. The method a visitor is using to access the file is not allowed
3. The page has temporarily moved
4. The request is too big to process

387) If a website sells links, what actions does Google recommend to avoid being penalized?

•  The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
•  Only Paid text links to nonprofit websites should be accepted
• Paid links should be disclosed through the "rel=nofollow" attribute  in the hyperlink
•  Paid links should be disclosed through the "index=nofollow" attribute  in the hyperlink

388) What is Anchor Text?

•  It is the main body of text on a particular web page.
•  It is the text within the left or top panel of a web page.
• It is the visible text that is hyper linked to another page.
•  It is the most prominent text on the page that the search engines use to assign a title to the page.

389) Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?

•  The frequency with which the content of the website is updated.
•  The number of pages containing information relevant to the site’s purpose.
•  The number of inbound natural links related to the site’s theme or keywords.
• All of the above.

390) Which of the following statements regarding website content is correct?

• If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
•  Linking to a page inconsistently does not affect the way Google views the page/s.
•  Placeholders for pages which do not have content are never viewed as duplicate content by Google
•  None of the above

391) How are sitemaps important for the search engine optimization process?

•  Sitemaps help the search engine editorial staff manually review a website.
•  The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
• Sitemaps help the Googlebot see the full scope of pages on a from the website.
•  None of the above.

392) Cloaking is a black hat SEO technique that involves:

•  Increasing the keyword density on the web pages
• Hiding the keywords within the webpage
• Offering a different set of web pages to the search engines
•  Creating multiple pages and hiding them from the website visitors

393) Which of the following statements about search engine optimization techniques is/are correct?

•  Making a keyword bold does not influence the way that the search engine looks at the keyword
•  Websites with deep linking are looked at favorably by search engines
•  Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
• All of the above

394) What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?

•  Red hat techniques
•  Silver hat techniques
• Grey hat techniques
•  Shady hat techniques

395) Which of the following statements about Google Sitemap is/ are correct?

•  Repeated submission of the Sitemap to Google could be penalized
•  You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
• The Sitemap acceptable to Google follows an XML format
•  All of the above

396) Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.

•  True
• False

397) What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?

•  Trafficjacking
•  Hijacking
•  Blackjacking
• Pagejacking

398) Are RSS/Atom feeds returned in Google's search results?

•  Yes
• No

399) Which of the following website design guidelines have been recommended by Google?

•  Having a clear hierarchy and text links
•  Every page should be reachable from at least one static text link
•  If the site map is larger than 100 or so links, you should break the site map into separate pages 
• All of the above

400) If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?

• The FAQ page for www.reddit.com
•  Google’s FAQ page
• Pages about “help” within www.reddit.com
•  The request page for re-indexing of www.reddit.com

401) The process of acquiring links from other websites to your own is known as:

•  Link sharing
• Link building
•  Content marketing
•  Hyperlinks

402) What authorizes payments for e-businesses and online retailers?

• Payment gateway
•  Authorization code
•  Merchant account
•  None of the above

403) What is usually the most impactful landing page for an inbound links to link to on a site?

• The sitemap
• The contact page
• The homepage
• The page you'd like to improve rankings for

404. What should be the ideal value of a Title tag of an HTML document?
Using default titles
Title that has some relation to the content
Title that effectively communicate the topic
All of the above
None of the above

405. What will happen if the title tag is too long on Google search result?
Google will show alternative
Google will show only a portion
Google will show everything
None of the above

3. Does Google always use description meta tags on the search result?
Yes
No
Neither

4. It is best to use single title tag across all of the landing pages.
True
False
Neither

5. If the title tag is too long, Google will show only a portion of it in the search result.
True
False
Neither

6. Where are the title tags displayed?
First line of the search result
Top of the browser
A and B
None of the above

7. Which attributes on search results give the best summary of a landing page?
Title Tag
URL
Description Tag
All of the above
None of the above

8. What will be the action if Google finds more than one canonical tag in your webpage?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
Google will consider the canonical tag which has shorter url than others

9. Which one of the following can be used to resolve canonical issue on a website?
301 redirection
rel=”canonical” tag
noindex meta tag in the non canonical copies
Anyone of the above
None of the above

10. Main role or responsibility of Canonical tag in SEO optimization.
Canonical tag provide clear indication to URL actually preferred
Canonical tag helps to avoid bad impact of content duplication problems
Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
All of the above

11. Keyword stuffing is
Overloading of keywords in the title tag of a webpage
Overloading of keywords in the content of a webpage
Both of the above
None of the above

12. What is keyword density and what is the formula for it?
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
It is a method by which the user is redirected from an old page url to a new one.  It is a permanent redirect and it is also useful in directing link juice to new url from old url.
Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

13. ________________ measures the distance between two keywords in the text.
Keyword Density
Keyword Proximity
Keyword Stemming
Keyword Difficulty

14. Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.
True
False
Neither

15. What is the use of using keyword prominence?
Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages, It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
The location is also very important of placing of the keywords in the individual HTML tags.
The tags like etc. can be used to contain the keywords that can increase the results according to the user’s point of view.
All of the above

16. Which of the following is the best keyword research technique?
Use search engines and find suggested relevant keywords ?
Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
Try different tools for keyword research ?
All of the above

17. Which of the following is the correct formula of Keyword Density?
(total number of keywords/total number of words in your article) / 100
(total number of keywords/total number of words in your article) * 100
(total number of words in your article/total number of keywords) * 100
(total number of words in your article/total number of keywords) / 100

18. __________________ identifies how difficult it would be to rank well for a particular keyword.
Keyword Stemming
19. Keyword Difficulty
Keyword Density
Keyword Proximity

19. Which of the following is not a White hat SEO technique?
Keyword Analysis
Link Building
Backlinking
Keyword Stuffing

20. Which of the following is a white hat SEO technique?
Doorway pages
Cloaking
Link farming
Link baiting
All of the above
None of the above

21. Which of the following is the best SEO method if you want to stop search engine from indexing a web page?
Use robots.txt file(Block all robots for that page)
Use Meta robots tag (rel=”noindex,follow”) on that page
Use the META robots NOODP tag
Nofollow all links to that page

22. What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.

23. If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?
Display a custom 404 error page
Use 301 redirection to the newer version of the page
Use meta robots tag noindex,nofollow on old pages
Block old urls using robots.txt file

24.What is the optimal HTTP status code to permanently remove a URL from Google’s index?
301
302
404
410

25. Having a custom 404 page is useful but which should you avoid?
Allowing your 404 pages to be indexed in search engines
“Not found”
Inconsistent 404 pages with the rest of your site
All of the above
None of the above

26. What is the difference between 404 not found and soft 404 errors?
In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
In both cases server returns 404 HTTP status code
None of the above

27. It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.
True
False
Neither

28. _____________ refers to the practice of presenting different content or URLs to human users and search engines.
Hiding
Merging
Cloaking
None of the above

29. What is the best practice to use when you are using images as links?
Filling out the alt text
Writing excessive long alt text
All of the above
None of the above

30. Which of the following is true for ASO?
ASO stands for App Store Optimization
ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
Both of the above
None of the above

31. Which of the following is true for Astroturfing?
Participating in forum/thread discussions and use them for your own branding
Targeting many keywords in a web page
Optimizing a web page with spamming technique and then redirect it to another page
Use of FFA websites for building links

32. Which is the best practice for URL structure?
Lengthy URL with parameters and IDs
Page names like “page1.html”
Keywords stuffing
URL with words that are relevant to the content and structure

33. Which of the following is the best practice for using a heading tag?
Putting all of the page text into a heading tag
Use heading tags where it makes sense
Using heading tags only for styling text
None of the above

34. Which of the following is not an example of Engagement Metrics with relation to social media?
Likes
Retweets
Pageviews
Comments

35. Which of the following are not the best practices when writing a headline tag?
Placing text in heading tags that wouldn’t be helpful in defining the structure of the page
Using heading tags where other tags like <em> and <strong> may be more appropriate
Erratically moving from one heading tag size to another
All of the above
None of the above

36. brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?
Better organized
Better crawling by search engines
Easy and friendlier to link content
All of the above
None of the above

37. Which URL displayed on search result is best?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

38. How can Meta Description tags help with the practice of search engine optimization?
Trick question – meta description are NOT important
They help to tell the engines which keywords are most important on your page
They will entice searchers to click on your listing(s) by serving as a copy
They are an important ranking factor in the search algorithms

39. What will be the effect of the meta tag (rel=”index, nofollow”) on a webpage?
Search engine spiders will follow only the links on that webpage
Search engine spiders will index the content of the webpage but not links available on that webpage
Search engine spiders wil index all the links and content of that webpage
None of the above

40. If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.
True
False
Neither

41. The following are best practices in quality content except one.
Fresh and Unique content
Organized around the topic
Duplicate content
All of the above
None of the above

42. Which best describe as descriptive anchor text?
“Click here”
“Page”
“Article”
All of the above
None of the above

43. The term “scrapping” in search engine optimization can be described as
Copying content from another website and publishing it on your website
Webpages containing a high quality content
Extracting content from another website just for getting information
None of the above

44. Up until October, 2016, which was the latest Google algorithm update?
Penguin 4.0
Panda 4.2
Pigeon 4.5
Hummingbird

45. Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.
True
False
Neither

46. Google analytics is a tool used for
Gathering and analyzing data about website usage
Checking index status and optimize visibility of the website
Analysis of competitor regarding keywords
For identifying html errors in the website

47. hreflang attribute is used
When you have a single language website
When your website is in Google sandbox and you want Google to reconsider it
When you have created content that is specific to local audience
When a website is targeted for different language keywords

48. Which of the following factors improves a website authority?
A website with many inbound links
Amount of quality information found on the website
A higher pagerank
All of the above

49. What is the use of <changefreq> tag in XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the page is likely to be changed
How frequently the sitemap will be submitted
How frequently the new pages are likely to be added in the website

50. What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense

Have a look at the Google Adwords Test with Answers

51. Which of the following offers quality content?
Write easy-to-read text
Writing sloppy text with many spelling and grammatical mistakes
Embedding text in images
All of the above
None of the above

52. The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.
True
False
Neither

53. An XML sitemap can have maximum of
1,000 URLs
50,000 URLs
1,00,000 URLs
10,000 URLs

54. Alt text are best when it is in?
“image1.jpg”
Lengthy
Descriptive
All of the above
None of the above

55. Which of the following statement is false about X-Robots-Tag?
X-Robots-Tag can be used in site’s HTTP response using .htaccess file and httpd.conf files
X-Robots-Tag can be located anywhere inside the <body> element
Use X-Robots-Tag when use of robots meta tags is not possible
You can instruct a crawler not to index a page using X-Robots-Tag

56. Which of the following is/are not the best practice in putting a HTML sitemap and XML sitemap on your site?
Site helps ensure that search engines discover the pages on your site.
HTML sitemap with outdated links
Creating a HTML sitemap that list pages without organizing
All of the Above
B and C
None of the above

57. Which image formats are supported by most browsers?
JPEG
GIF
PNG
All of the above
None of the above

58. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.
True
False
Neither

59. Writing a description meta tag that has no relation to the content
Using generic descriptions
Filling the description with only keywords
Copying and pasting the entire content of the document
All of the above
None of the above

60. Best practices on writing better anchor text are?
Descriptive text
Concise Text
All of the above
None of the above

61. Which type of navigation is best in improving the accessibility of your website?
Images
Text
Animations
All of the above
None of the above

62. What is disavow tool?
Tool for panda recovery
Tool for Penguin recovery
Tool for recovery from EMD Update
Tool for Link submission

63. What is the best link building strategy?
1,000 links from different niche websites
100 links from relevant websites
10 links from any high PR website
1,000 social media shares

64. What is sitemap.xml file?
It depends on the availability of the word.  The higher the word in a page the more prominence/weight it will have.
This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.
This file includes the traffic and the search results that include the body of the search to be search engine friendly.
None

66. How many disavow files are allowed for a website at one time?
1
2
3
4

67. What is the use of <changefreq> tag in an XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the content of a particular page is likely to change
How frequently the sitemap will be submitted
How frequently new pages are likely to be added in the website

68. What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?
index.txt
home.txt
about.txt
robots.txt
None of the above

69. Which URL structure is considered to be the best?
www.sitename.com/category/jeans
www.sitename.com/clothes/jeans
www.sitename.com/546?id=234&cat=567
www.sitename.com/category/567/article/234

70. Which of the following will not prevent content from appearing in search results?
robots.txt
“NOINDEX” tag
.htaccess
setting.py
None of the above

71. Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?
Google’s Web Development Tools
Google’s Web Tools
Google’s Webmaster Tools
None of the above

72. What file should you create so that you can provide to bots with more information about the images found on your site?
Gallery sitemap
Photo sitemap
Image sitemap
None of the above

73. What is the difference between exit rate and bounce rate?
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
There is no difference as both are same
None of the above

74. _________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.
Blog Swapping
Blog Publishing
Blog Flipping
Blog Optimizatation

75. Which of the following is not one of Google’s Webmaster tool services?
Receive notification of quality guideline violations and request a site reconsideration
Understand the top searches used to reach a site
Specify your preferred server
All of the above
None of the above

76. What bot does Google use for web search?
Googlerobot
Googledroid
Googlebot
None of the above

77. Which of the following can you do with Google Analytics?
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site
All of the above
None of the above

78. What are the conditions that the robots.txt must have for it to work properly?
This file must be named robots.txt
This file must be placed in the root directory
All of the above
None of the above

79. Which HTTP server response code indicates a page that no longer exists? (Page Not Found)
401
301
500
404

80. What is the best practice to rank high on search results in content creation?
Keyword injection aimed at search engines
Creating compelling and useful content
Copying highly relevant contents
None of the above

81. The Google My Business is a free service for commercial businesses.
True
False

82. Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically

83. Which of the following statements is NOT true?
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings

84. What do you use to search for exact phrases in Google?

Hyphen (-)
Asterisk (*)
Quotation Marks (“)
Exclamation Point (!)

85. A 500 is an internal server error.
True
False

86. Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above

87. When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.
True
False

88. Which of these are tools used in the auditing process?
Google Search Console
Screaming Frog
Moz
All of the above

89. Which of the following statements about RSS is/are correct?
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.

90. Which of the following are requirements in a robots.txt file?
*Disallow: [URL string not to be crawled] Allow: [URL string to be crawled] Sitemap: [sitemap URL] *User-agent: [user-agent name]

91. Which of the following is a white hat SEO technique?
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.

92. What is the most common fix for duplicate content?
Redirects
Migrating CMS platforms
Canonicals
There is no fix

93. Where are you able to submit a sitemap to Google for indexing purposes?
Google Search Console
Moz
HTML
Directly in search results

94. Which of the following are important components of technical SEO?
CPC
CRM
Usability
User testing

95. An HTML sitemap provides a list of internal links on a website accessible to users.
True
False

96. The best way to track performance for technical SEO is metadata.
True
False

97. Which of the following does Google use to display the characters of a page’s meta title?
Pixel width
Meta title character count
None of the above

98. Where does the “mobile friendliness” test live?
Google
Moz
Screaming Frog
SEMRush

99. What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image

100. What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user’s search term.

101. While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.

102. Which of the following statements is correct with regard to the images on a page?
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images

103. Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker

104. Which of the following activities could be looked down upon by Google per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above

105. What is Keyword Density?
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

106. What is usually the most impactful landing page for an inbound link to link to on a site?
The sitemap
The contact page
The home page
The page you’d like to improve rankings for

107. Which black hat SEO technique detects the search engine bot and “feeds” it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking

108. The following robots.txt meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page

109. All major search engines are case sensitive.
True
False

110. What does the 302 server response code signify?
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process

111. If a website sells links, what actions does Google recommend to avoid being penalized?
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the “rel=nofollow” attribute  in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute  in the hyperlink

112. What is Anchor Text?
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page

113. Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.

114. Which of the following statements regarding website content is correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above

115. How are sitemaps important for the search engine optimization process?
Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title “Site Map” on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.

116. Cloaking is a black hat SEO technique that involves:
Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors

117. Which of the following statements about search engine optimization techniques is/are correct?
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above

118. What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

119. Which of the following statements about Google Sitemap is/ are correct?
Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above

120. Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
True
False

121. What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Trafficjacking
Hijacking
Blackjacking
Pagejacking

122. Are RSS/Atom feeds returned in Google’s search results?
Yes
No

123. Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages  9.0
All of the above

124. If you enter the query ‘”help site:www.reddit.com” into Google’s search bar, what results will appear?
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com

125. The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks

126. What authorizes payments for e-businesses and online retailers?
Payment gateway
Authorization code
Merchant account
None of the above